Music is subjective, and I'm not here to say that your taste is, or even can be, wrong. I know, this revelation will come as a surprise to a lot of people who are really into what this guy does, but I'm going to have to put paid to that idea. I was finally forced to listen to the damn song, just to understand what everybody was freaking out about, and in doing so, I stumbled upon a terrible secret Macklemore and his partner in crime Ryan Lewis have been hiding from all my friends and erstwhile hipsters around the world: He's not really that good. When I first heard about Macklemore, it was through the word of mouth surrounding the craze over his video for the song "Thrift Shop." Memes make stars these days, and the kitschy, comedic video and song about wearing clothes from Goodwill really struck a chord with my young, hipster peers.
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